About the project
When Auckland Live moved to a new content management system, they also took the opportunity to redesign the website to improve usability, and drive improved ticket sales. Building a custom Asgard CMS also allowed us to ensure the system was robust enough to handle the many variables involved in event listings.
I was the content lead and usability/user advocate for the 8-month project.
Key Contributions:
- A content audit to identify areas for improvement
- Working with subject matter experts across the business
- Writing new content for the site including information on the venues themselves & their history, facilities and visitor information (such as information for parents) to help people plan their trips.
- Developing page templates for different types of events to make it easier for others to create pages for new events
- Liaising with the ticketing team to ensure that imagery on the new site was up to standard and correctly sized.
- Creating an online style guide for Auckland Live, in collaboration with the marketing team.
- Working with Pixel Fusion (the developers) on the new custom version of the Asgard CMS to create a set of user stories (including going through all the possible variables for events), prioritise them for the Agile sprints, and conduct user acceptance testing.
- Supervising two content assistants who were responsible for loading significant amounts of collateral to the website in the form of information and marketing material.
Key achievements
- Successful collaboration with the developers to build a robust site suitable for Auckland Live’s needs.
- Delivering a user-friendly site with clear, Plain English information to help visitors.
- Building successful working relationships with the developers and across Auckland Live.
Mistress Ellen: Webonatrix 