The Blind Foundation

About the project

The Blind Foundation’s website was very accessible. It was also very clunky. The overhaul was intended to improve this, and to get buy-in from the various stakeholders involved across the organisation.

A key aim of the project was to make the design elegant but in keeping with best practice accessibility, which was very important given the Blind Foundation is a charity for people who are blind or have low vision.

Key contributions:

  • Working with developers from Digital Engine on the website’s UX and Information Architecture. We reorganised the information on the site to aim at key user groups- Blind Foundation clients, prospective clients, supporters, and friends/family of clients.
  • Ensuring the CMS (WordPress) was fit for purpose
  • Presenting project progress to key stakeholders in the organisation.
  • Ensuring fonts were highly readable, and that text had high contrast.
  • Ensuring instructions on magnifying the text in web browsers were clear and easy to find.
  • Developing a new section of the site on eye health, including information on different eye conditions, practical advice on preventing eye damage and putting in eye drops, and information for health professionals.
  • Leading the user testing process, working with Blind Foundation clients to ensure accessibility had been thoroughly tested.


See how the Blind Foundation website looked before the overhaul on the Wayback Machine. Note- the highlight colour when selecting options on the menu was bright yellow, not grey.

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