This was my first foray into working on web content, with a steep learning curve. I was hired as the main content person for the website improvement project, working with stakeholders across the business to get buy in on the new responsive-design site. At the time responsive design was a relatively new concept, with businesses still trying to embrace people accessing the web on their phones and other devices than a computer.
- Produced a content audit of the old Victoria site.
- Helped design the information architecture- shifting from an architecture based on the University’s organisational structure to one based around key user groups: prospective students, current students, staff, visitors/parents/members of the public, researchers/businesses interested in research partnerships.
- Wrote the content strategy.
- Wrote and delivered user-focused content across all main hubs of the site- key areas of work were student financial support, information about preparing for university for prospective students, and turning the course information in the print version of the prospectus into web-friendly content.
- Made changes to reflect stakeholder feedback
- Ensured implementation of web standards and followed accessibility best practice.
- Mentored/coached people across the University who were responsible for content on school/departmental websites.
- Wrote the online style guide
- Lead Web Best Practice training as part of Web Best Practice roll-out.
- Helped conduct user testing, identifying issues from this and working to fix them.
View the Victoria site before the overhaul (via the Wayback Machine)